The ASA Code of Conduct establishes a common set of values and guidelines, fostering a safe, healthy, and respectful environment for everyone on set.
Montreal, Quebec (November 10, 2025) – Leaders across the adult entertainment industry today announced the founding of the Adult Studio Alliance (ASA), a pioneering coalition dedicated to establishing the gold standard of safety for studio produced adult content. The ASA’s primary mission is to publish and adhere to a comprehensive Code of Conduct, providing a structured framework for directors, producers, and talent to ensure the safest possible sets and consistent industry best practices.
Many studios have long prioritized performer safety and ethical production, and as such the ASA’s goal is not about introducing new safety procedures. Instead, it is about bringing together existing best practices and standardizing them across the industry in a clear, unified, and structured way. By aligning on these shared standards, the Alliance aims to make a high level of safety and respect on set the norm for all studio productions.
The founding members of the ASA, including Aylo, Dorcel, ERIKALUST, Gamma Entertainment, Mile High Media and Ricky’s Room, represent a wide range of perspectives and experiences from the global adult industry. While studios may differ in the types of content they produce and audiences they cater to, the safety and well-being of performers is a common ground that is consistently prioritized. Collaborating on the Code of Conduct demonstrates a shared commitment to creating a safer, more professional industry for everyone by uniting studios, crews, and performers under a shared commitment to safety, dignity, and mutual respect. It is also emblematic of the strong community-first ethos that drives the adult industry.
The ASA Code of Conduct establishes a common set of values and guidelines, fostering a safe, healthy, and respectful environment for everyone on set. By sharing and upholding these guidelines, the ASA seeks to further the ongoing advancement of the adult industry as well as its ability to self-regulate.
Key guidelines include:
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Full transparency provided to talent on scene details, partners, acts, scripts, and conditions prior to booking.
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Performer empowerment through boundary checklists, pre-shoot discussions, and the right to call “cut” at any time.
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An intimacy coordinator, talent assistant or liaison be made available before, during, or after a production.
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Strict health and safety protocols, including 14-day STI panel testing in accordance with PASS standards.
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Prohibition of drugs and alcohol on set, with clear guidelines for prescription medication.
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Crew and agency accountability, with requirements for licensing, transparency, and ethical representation.
The Code also outlines a clear complaint and resolution process, ensuring that performers have a safe space to raise concerns and that any breaches are addressed swiftly and appropriately.
The ASA encourages all studios, members or not, to adopt and adhere to these guidelines to foster a safer, more respectful, and more professional adult industry.
Quotes from Creators:
“I’m thrilled about the launch of the Adult Studio Alliance. As an Adult Time Ambassador, I’m proud to support Gamma Films’ involvement and everything the Alliance stands for. Bringing together the industry’s biggest, most influential studios is, in my opinion, how real change can happen. It’s been many years in the making, and we as an industry need this now more than ever.”
–Casey Calvert
“I believe strong production standards are the foundation of a safe and respectful and successful industry, and I’ve always believed performers deserve nothing less. That’s why I’m truly excited to see the launch of the Adult Studio Alliance and to enthusiastically welcome this initiative. It's powerful to see these top studios come together with the shared goal of ensuring performer wellness remains a top priority.”
–Cherie DeVille
"I have the chance to work in respectful, professional conditions, and I know that’s not something everyone can take for granted. No one should have to ‘get lucky’ to feel safe and respected on set, it should be the norm. I’m proud to support the Adult Studio Alliance and the belief that performer well-being and clear standards should be part of every production, everywhere."
–Clara Mia
Quotes from Founding Members:
"The ASA Code of Conduct sets a benchmark for how adult content should be made. Our continuing mission is to unite performers, creators and professionals in adult industry studios, under shared standards that protect everyone on set. This starts by ensuring that all performers can meaningfully consent, negotiate boundaries, and feel safe and comfortable on set. When we protect performers' rights, we foster an empowering work environment and destigmatize porn, ultimately benefiting both our industry and society as we create safer content. We are proud to be members of the ASA and look forward to continuing our meaningful work together."
–Alex Kekesi, VP Brand and Community, Aylo
“Dorcel has worked diligently to establish a rigorous and engaging X production charter and code, which it applies daily to all its production activities, with the aim of improving the quality of life at work for professionals in the X industry and progressing towards an increasingly responsible production. Other major international production studios, among the largest in the world, have undertaken similar initiatives. We are pleased to have collaboratively set today, with these studios, fundamental standards shared by all. We applaud the emergence of these common international standards that will benefit all professionals and the industry as a whole. These minimum standards will empower professionals (performers, technical teams, etc.) to demand identical working and production conditions from every studio. Furthermore, we are confident that they will inspire all other studios to rigorously apply increasingly higher and more protective standards in a responsible approach."
–Gregory Dorcel, chairman – Dorcel
"Joining the Adult Studio Alliance is both a great challenge and a deeply necessary opportunity. At ERIKALUST, we have always worked with respect, informed consent, and transparency, prioritizing the well-being and autonomy of everyone involved in our productions. But real change happens when the entire industry commits to the same values. The ASA allows us to join forces to standardize processes, strengthen consent practices, and create safe and ethical work environments for all. This is the way and path to show that pornography can and should be made with responsibility, dignity and care.”
–Erika Lust, Director and Founder of ERIKALUST
"To foster a safe and connected community, it's crucial for studios to unite around shared standards and best practices. I'm proud to be part of this collaborative effort to positively influence and elevate professional studio productions."
–Bree Mills, Head of Gamma Films Group.
"We are proud to support and adhere to the guidelines to create a safe, supportive, and respectful atmosphere for all individuals on set. By promoting these standards and offering a transparent process for addressing concerns, we are committed to ensuring that performers feel heard and protected, and that any issues are resolved promptly. We invite all studios, regardless of membership, to embrace these guidelines as part of our collective effort to raise standards and strengthen professionalism across the adult industry."
–Spokesperson, Mile High
"As a performer and studio owner, I’ve seen firsthand that safety and respect are what allow creativity to thrive. The Adult Studio Alliance represents a real step forward in uniting studios under one shared commitment — making sure every performer feels protected, informed, and valued on set. When the people in front of and behind the camera feel safe, we can push the art and storytelling of adult content to new heights. That’s what I want Ricky’s Room to stand for, and that’s why I’m proud to be part of this Alliance.”
–Ricky Johnson, founder, Ricky’s Room
For full guidelines and more information, please visit: AdultStudioAlliance.com
